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Now AdSense Shows More Ads

Google AdSense has updated their text ad formats to include more ads in a single ad unit. How? Now, Google AdSense text ads includes ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the text ad unit, giving users greater control over the ads they see and click. For last few months, Google was testing this feature and now they hopes that this will help AdSense publishers in improving their earnings.

While the ads the user initially sees may be relevant to a publisher’s content, they may not be precisely what the user is seeking — for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the ‘next’ and ‘previous’ buttons, users can view more cheese ads until a Swiss cheese ad appears.
But, do you think that your users will always see relevant ads by using ‘next’ and ‘previous’ arrow buttons? I don’t think so, as CPC text ads depends on your content. If your content don’t have enough keywords, Google will show some other loosely related ads.
Still, from publishers point of view, this feature has potential to maximize ad revenue. But the real question is, how many of your users will use these buttons to see more ads?

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